On 25 April 2007 the Danish Minister of Economy and Business launched the Danish design policy. Entitled ‘DesignDenmark’, the policy addresses the need for Danish design to move beyond its current image to better its global market position. It also aims to help the design community become more professional so they can promote their unique skills and improve their export potential.
The policy will address this issue in a number of ways. In the autumn of 2009 the first Danish Design Week, combined with the INDEX design awards, will take place. There will also be an increased emphasis on Danish fashion. With some Danish designers already achieving international success, the policy stresses the importance of expanding this industry both at home and abroad.
The Danish Design Centre, a partner in the SEEdesign programme, will be involved in the implementation of this policy as part of the Design Week team. They will also be more involved with the INDEX awards which will form part of the DDC by January 2008.
If you would like an English translation of the policy in pdf format, please email us at info@seedesign.org
NOTE: Correction to page 11 of SEEdesign Bulletin 5 - this translation was not sponsored by the SEEdesign programme.