31/08/2006
Design and price discussed in France - Conference minutes

Ikea aims for good prices. Decathlon sticks to consumers’ needs and profits by its mass-market. SEB Groupe relies on its brands and values. Each one, in its own way, seeks to lower worldwide pricing policies. Their design practices allow them to create new products and control costs, while keeping their prices low.

'Price as a major concern for design’ was the theme selected by the Design Centre Rhone-Alps for the conference they held in Lyon, June 2006. The event attracted 150 delegates including designers and local companies, in particular SMEs. Challenged by pricing, it was an opportunity for groups such as Ikea, SEB and Decathlon, to present their designs and innovation strategies.

In line with the SEEdesign project's aim to facilitate the dissemination of experience, the minutes from this event are available for download here.

 

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